Phufa Shop was founded to serve the following objectives.
- To be the marketing venue of the products mainly from the Occupation Promotion Project of Her Royal Highness Princess Maha Chakri Sirindhorn. Other products are allowed to be shelved under special permission and with the purpose to enable the Shop operation in answering to the objective of sustainable development of the villagers, communities, children and youths in rural remote areas.
- To promote the development of the local products while promoting the occupation for the people in remote communities.
- To improve the quality of life of the people and communities through creating an efficient marketing cycle between communities in remote areas and urban consumers.
- To develop an allocation of benefit system back to the communities participating in the Project, including children and youths in remote areas, to promote sustainable development and better quality of life.