Project Operation

Phufa shop adheres to the principle of operation that combines the concept of developing people and communities in the remote areas with The business idea is to promote and develop people in the remote areas to have a career to support themselves and their families. or having an additional occupation besides farming, which is the main occupation without abandoning their hometown by Somdet Phra Kanitthathirajchao project office Her Royal Highness Princess Maha Chakri Sirindhorn's Department Proceed to promote and develop careers according to the wisdom of villagers in each locality. Establish a professional group and develop villagers of various occupational groups to be able to create products that can be sold and the project office Purchasing produce for distribution by Phufa Shop. product development work Develop the potential of professional groups in the production and quality control of products. as well as developing staff and communities to have knowledge and understanding of environmental processes essential business

Phufa Shop operates as a retail business. The store has a modern inventory management system, sales, marketing, production and management systems. as well as other leading retail businesses The Phufa shop focuses on professional operations. Offer good quality products and services with good service to customers. and there is an important policy will bring income above allocated expenses back to help develop villagers as well as children and youth in wilderness

Her Royal Highness Princess Kanitthathiraj Her Royal Highness Princess Maha Chakri Sirindhorn's Department realized that The limitation of villagers' products in the project It may be a problem for the sustainable operation of the store. in order to have income above expenditures to go back to develop villagers in the wilderness Therefore, Her Royal Highness Princess Maha Chakri Sirindhorn bestowed a hand painted painting to Phufa Shop. to be developed into products from images of various handicrafts This allows Phufa shop to continue to operate according to the objectives of the shop.